Located at the innermost point of Mariager Fjord lies Hobro, one of North Jutland's oldest market towns. Hobro is the largest city in the municipality and a city full of life, commerce, and culture. Most notably, Hobro is known for the unique Viking fortress Fyrkat, which was erected a thousand years ago just a few kilometers west of present-day Hobro. In September 2023, the Viking fortress Fyrkat was added to UNESCO's World Heritage List for its significance as the center of political and social life in Viking society. Also located here is the Viking Center Fyrkat, a reconstructed Viking village with plenty of activities, primarily during school holiday periods.
In downtown Hobro, you will find a wonderful pedestrian street, with lots of shops and various kinds of entertainment. In the old brewery yard is Bies Gaard, where a new microbrewery is in the process of moving in, and which is still the home of the town’s art museum named Kunstetagerne.
At the harbour, new and old come together in a mix of history, atmosphere and culture. Today the old storehouses and historical buildings on the southern wharf are home to cafés, a theater, museum and a gallery, while the northern wharf still services freighters from around the world. At the Pleasure Craft Museum (Lystfartøjsmuseet), you can see the boats that once sailed on the fjord, and farther down the harbour is the Gas Museum and the Maritime Culture Center, where there is finteresting maritime experiences in store for the whole family. The southern wharf is also home to the “paddle steamer” Svanen, which sails to Bramslev Bakker and Mariager throughout the summer. Hobro offers a wealth of dining establishments and all kinds of lodging. Campgrounds and a hostel are close to town, and Hotel Amerika lies in the beautiful Hobro Østerskov.
The area around Hobro offers a wealth of different attractions and tours, both on foot, bicycle, and car, such as the World Map in Klejtrup, Bramslev Bakker, the Vintage Railway, Rold Skov, and more.
