About us

Tailored vacation and weekend getaways for every taste

Welcome to Denmark's Best Hotel Chain - Small Danish Hotels. We are the country's largest hotel chain for privately owned accommodations, comprising more than 80 inns, boutiques, beach, and wellness hotels spread across Denmark. Our many attractive inns and delightful hotels are located close to everything. You'll find us along the coasts, in the cities, and out in the countryside - close to all the attractions that Denmark has to offer.

Small Danish Hotels offer tailored vacation and weekend getaways for every taste and a well-made bed for business travelers. While the accommodations are diverse, the keywords remain the same: personal hospitality, a focus on quality, and an eye for the small details that frame a comfortable stay. Whether it's a wellness weekend with your partner or friends, a gourmet retreat for two, a golfing and cycling trip in scenic surroundings, a cultural experience in one of our many larger cities, or a stopover during a business trip.

All accommodations have at least three stars in the European hotel classification and are run by independent hotel and innkeepers, some even being 2nd and 3rd generation at the location. Every day, we strive to meet our guests' needs and create that extra little feeling of happiness that adds the final touch to a delightful stay - through warm hospitality, culinary delights, and delightful experiences in a cozy atmosphere. At the same time, our members have a growing focus on sustainable operations and green values. Several are certified with the hotel industry's environmental label, the Green Key, use locally sourced ingredients, avoid food waste, and offer charging for electric and hybrid cars.

Close to great experiences

Small Danish Hotels was established in 1981 when a group of Jutland innkeepers joined forces to attract more guests under the name Dansk Kroferie. They could hardly have imagined that the chain would spread beyond Funen, Zealand, and the islands and comprise more than 5,000 rooms spread across trendy city hotels, luxurious beach hotels, spa hotels, and, of course, classic inns.

For the traditional roadside inns, location was everything, and accessibility and location still weigh heavily at Small Danish Hotels. With a short distance to the forest and the beach, most of our accommodations provide a comfortable base for active and nature-loving guests who unwind with a golf club in hand, strolls on the beach, or on two wheels with an electric or rye bread motor. At the same time, shopping, cultural life, sightseeing, and urban charm are just around the corner from many of the chain's inns and hotels.

Sleep your way to benefits and delight others

A large portion of Small Danish Hotels' guests return, and many of them are members of our guest club Benefits, where they receive excellent offers and earn points that can be used for new stays or to purchase lifestyle products, designs, gadgets, or gift cards in our points shop.

The hotel chain issues various types of gift cards annually, which can be used at all the chain's hotels in Denmark for stays and restaurant visits, as well as at the chain's more than 700 partner hotels in the worldwide Global Alliance of Private Hotels network.

Small Danish Hotels' guests are primarily Danes, Swedes, Norwegians, Germans, and Dutch. In 2019, the hotel chain accounted for nearly 7 percent of the total number of overnight stays in Denmark.